Army Signal Corps during World War II, which formed the basis for several of his writing projects. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Topics include newspaper marketing research newspaper readership newspaper advertising television and society critiques of mass media social science research methodology and international newspapers in emerging markets. markets, although some files do cover international research projects. The bulk of files relate to research on U.S. as a prolific author and public speaker as a Senior Fellow with the Gannett Center for Media Studies at Columbia University and as a mass media consultant with the Innovation International Media Consulting Group.
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Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau as a mass media expert and as an author and public speaker. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005.
In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project.
Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989.
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